CCPA Information

The California Consumer Privacy Act (CCPA) is a new data privacy law which applies to certain businesses that collect personal information from California residents. The new law goes into effect on January 1, 2020.

 

The law includes a provision that gives California residents the right to opt-out of the “sale” of their “personal information” through a prominent interface that says “Do Not Sell My Personal Information” on the “selling” application. The CCPA includes certain unique aspects to the definition of “sale”, including transfers to “service providers”.

 

At Chartboost, we take the privacy of our developers and their end-users seriously. We know that user data is important to our developers’ values and operations. That is why we are taking measures to support our partners’ compliance with CCPA.

 

You can find below all the necessary considerations when using our online services with Californian users. This page contains the most up to date information about our internal processes.

 

We will also plan on updating our Privacy Policy that can be found here.

Considerations for Publishers

If you are a Publisher using our advertising services, you are a Business and Chartboost is a Business too.

 

The Chartboost SDK collects advertising ids and IP addresses (device ids) from your users in order to deliver the most optimal advertising campaigns to your users. Unless your app, or the users of your app, have opted out from Behavioral Targeting, Chartboost uses device ids to build user profiles and affinity relationships in order to optimize your advertising revenues. Moreover, device ids are passed to third-party DSPs through the bid request in order to run a programmatic auction.

 

By agreeing to our Terms and Conditions, you are accepting Chartboost’s position as a Business in regards to the collection and processing of Personal Information.

Considerations for Advertisers

If you are an Advertiser using our advertising services, you are a Business and Chartboost is a Business too.

 

Chartboost collects device ids from your users directly from you, from the Chartboost SDK or from a 3rd party tracking solution in order to deliver the most optimal results on your advertising campaigns.

 

Chartboost uses device ids to build user profiles and affinity relationships in order to optimize the quality of the traffic that you obtain through Chartboost. The Chartboost advertising platform includes buying Chartboost’s inventory and 3rd party inventory that is accessed through programmatic auctions.

 

By agreeing to our Terms and Conditions, you are accepting Chartboost’s position as a Business in regards to the collection and processing of Personal Information.

 

If you don’t accept our position as Business, you can only use Chartboost to run contextual advertising using the Chartboost Ad Network.

“Do not Sell” Opt-out

You should otherwise work with your legal advisors to determine whether and how you should comply with CCPA. This includes making a decision about whether to place a “Do Not Sell My Personal Information” link on your app and whether to use only our ad network or engage in our programmatic products.

 

We only require that you provide consumers with explicit notice that Chartboost may further sell personal information and instructions on how to opt-out of further sales by companies like Chartboost. You can upload the advertising IDs of the users that have enabled the “Do Not Sell My Personal Information” setting through an interface provided by Chartboost. Users that have been flagged through this tool, will only be served Contextual Ads from the Chartboost Network and won’t be part of the Chartboost Exchange auctions. We will use device IDs as a service provider to serve these Contextual Ads, conduct ad measurement, track opt-outs and other lawful internal business purposes.