CCPA InformationThe California Consumer Privacy Act (CCPA) is a new data privacy law which applies to certain businesses that collect personal information from California residents. The new law went into effect on January 1, 2020.
The CCPA defines personal information broadly to include many types of user data and includes obligations on businesses like Publishers and Advertisers in connection with transfers of personal data to “service providers” like Chartboost.
At Chartboost, we take the privacy of our Publishers and Advertisers and their end-users seriously. We know that user data is important to our developers’ values and operations. That is why we are taking measures to support our partners’ compliance with CCPA.
You can find below all the necessary considerations when using our online services with Californian users. This page contains the most up to date information about our internal processes.
In observation of CCPA, we also updated our Privacy Policy that can be found here.
Considerations for Publishers
If you are a Publisher using our advertising services, you are a Business and Chartboost is a Service Provider.
The Chartboost SDK collects advertising ids and IP addresses (device ids) from your users in order to deliver the most optimal advertising campaigns to your users. Unless your app, or the users of your app, have opted out of Behavioral Targeting, Chartboost uses device ids to build user profiles and affinity relationships on your behalf to optimize your advertising revenues and perform the services that you are contracting us for. Moreover, as part of our monetization service, device ids are passed to third-party DSPs that we contract with on your behalf (and their behalf) through the bid request in order to run a programmatic auction.
By agreeing to our Terms and Conditions, you are accepting Chartboost’s position as a Service Provider in regards to the collection and processing of personal information.
Considerations for Advertisers
If you are an Advertiser using our advertising services, you are a Business and Chartboost is a Service Provider.
Chartboost collects personal information such as device ids from users on your behalf to deliver the most optimal results on your advertising campaigns, which is the service that you are contracting us for.
Chartboost uses device ids to build user profiles and affinity relationships on your behalf to optimize the quality of the traffic that you obtain through Chartboost’s Publishers. The Chartboost advertising platform includes buying Chartboost’s ad inventory and 3rd party ad inventory that you may access through programmatic auctions.
By agreeing to our Terms and Conditions, you are accepting Chartboost’s position as a Service Provider in regards to the collection and processing of personal information.
“Do not Sell” Opt-out
You should otherwise work with your legal advisors to determine whether and how you should comply with CCPA.
We require that Publishers and Advertisers provide users with notice that they may transfer personal information to Service Providers, and that certain personal information may be used for Behavioral Targeting, and instructions on how to opt-out of such use by companies like Chartboost and its Advertisers and Publishers. You can upload the advertising IDs of the users that have opted out through an interface provided by Chartboost. Users that have been flagged through this tool, will only be served Contextual Ads from the Chartboost Network and won’t be part of the Chartboost Exchange auctions. We will continue to use personal information such as device IDs as a Service Provider to serve these Contextual Ads, conduct ad measurement, track opt-outs, and other lawful internal business purposes.