Target new groups of highly-engaged players in different categories to find your best audience, maximize user retention, and increase ROI.
|➊||Create a new group of potential players|
- Go to Tools > Player Groups in your dashboard and click Create New Player Group.
- Enter a name for your new player group and select one of your apps.
- We strongly recommend that you keep the Use optimized player groups option selected so we can use our super-special-secret-sauce algorithm to find the best new players for your app.
- If you want to customize your own group, uncheck User optimized player groups and select which genres, game audiences, and audience genders you want to include.
- Click Save.
|➋||Add your player group to an advertising campaign|