To set up attribution postbacks for AppsFlyer, add your Chartboost app ID and app signature to the AppsFlyer dashboard under Chartboost S2S.

Below you’ll find an example of the minimum required settings for advertising with Chartboost.
Be sure to double-check that you’ve copied the correct App ID and Signature from the Dashboard.
NOTE: Under “Sending option”, please select “All media sources” for best performance!

Default Postbacks
INSTALLS is the Default Postback event that is sent automatically.
- For negative targeting Chartboost requires the value “All media sources, including organic” be set in the Sending Option.
In-App Event Postbacks
Toggle the In-App Events Postback and choose ‘Add Manually’ to set up Open and Purchase event postbacks.
No other In-App event types are currently supported by Chartboost.
PURCHASE event postbacks are managed via the “af_purchase” event and is essential if ROAS/ROI optimization is required.
SDK event name | Sending Option | Send Revenue |
---|---|---|
af_purchase | All media sources, including organic | Values & revenue (More information here) |
OPEN event postbacks (synonymous with “bootups” in Chartboost analytics) are now managed via the “af_app_opened” SDK event.
SDK event name | Sending Option | Send Revenue |
---|---|---|
af_app_opened | All media sources, including organic | No values & revenue |
If your app has a significant (100K+ DAUs) existing user base, we recommend setting the Sending Option to ‘All media sources, including organic’ for a few weeks to improve negative targeting during onboarding (a device id list to process manually can also be shared as an alternative).
If your app is using probabilistic matching/SKAN, ‘Advanced Privacy OFF’ should be selected in the AppsFlyer dashboard.
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- S2S (serving-to-server) tracking: Leverage install attribution from third-party platforms to create CPI campaigns on the Chartboost network
- View-through attribution: Get credit for installs that occur shortly after a user watches a video ad but does not click on the ad.
- In-App Purchase Tracking via S2S Setup In-App Purchase Tracking settings for MMPs.
Last Updated on June 18, 2022