Types of Device Lists
- Inclusion Lists let you target a group of individual devices. Any device not in the inclusion list will not be served an interstitial or video.
- Exclusion Lists let you block a group of individual devices. Any device in this list will not be served an interstitial or video.
Creating Device ListsWhen it comes to building device lists, you have two options:
- Leverage our Device List Builder to easily upload and manage your lists. See the section below for additional details.
- Use the Edit Device List API to update lists on the fly; visit our API Explorer for more information
- The IFA for iOS devices
- Dashes are not inserted
- 32 characters long
- Example of IFA for device lists:
- The GAID for Google Play devices
- 4 dashes included
- 32 characters long (not including dashes)
- Lower-case letters
- Example of GAID for device lists:
- The Android ID for Amazon devices and older Google Play devices
- 16 characters long
- Example of Android ID for device lists:
Using the Device List BuilderTo start, head to your account’s Device Lists section, where you’ll see existing lists and a control panel you can use to add new ones:
Here’s how to add a new list:
- Enter a name for the list and pick iOS, Android, or Amazon from the Platform dropdown. You’ll need to create separate device lists for each platform, since an individual list can only contain one type of device identifier (you can, though, upload Android lists that include both GAIDs and Android IDs).
- Click Choose File in the Select File field to upload your list. Device lists must have a .csv extension, be 50 MB or smaller 1, and should include only a single list of identifiers separated by line breaks. (We recommend using Excel or other spreadsheet editor to export your single column of identifiers in .csv form.)
- Hit Save, and you’re done – you’ll see your new list appear in the page’s lower section
Using Device ListsAfter you’ve created a device list, you can apply it to your campaigns via the Edit Campaign page’s Campaign Logic section:
1. Excel has a 1 million row limitation, but you can create a text-based CSV (or use our API) if you need to add additional devices to your list