Start a Cross-Promotion Campaign

Advertise your new Awesome App in your existing Popular Apps with Chartboost Cross-Promotion Campaigns.

  • Make sure to attach your apps to Chartboost Dashboard before starting creating your Cross-Promotion campaigns.
  • The promoting app is required to have Chartboost SDK integrated into it. If you want to track installs or later monetise the promoted app, you should add the Chartboost SDK in this app too.
  • If you’re only planning to advertise one of your apps via cross-promotion, you may also use Server-to-Server tracking.
  • If you want to use cross-promotion in your Mediation set up, please get in touch with your account manager.

  • Click + CAMPAIGN at the bottom left of your dashboard.
  • Select “Cross-Promotion”.
  • Name your Cross-Promotion campaign and after select the game you wanna advertise in the “App Advertising in this Campaign” drop-down. In the “Select Apps” section, select the app that will publish your new game. Note that this can’t be the same as the app that is being promoted since you can’t promote a game in itself
 
When creating a new cross-promotion campaign you must select a Campaign Priority under ‘Advanced Settings’.
  • If you haven’t started sending us ad requests, the ‘By Location’ option will not be available and you can select any of the other campaign priorities.
  • Once you start sending us ad requests, we recommend that you set Campaign Priority as ‘By Location’ to then select the campaign priority for each location in the next prompt window (see further below).
  • If you don’t actively set a campaign priority, your cross-promotion campaign won’t show in any locations since it will be set by default as ‘By Location’ > ‘Never Show’.


When selecting ‘By Location’ a new prompt window will appear. Select the priority for each location or it will by default be set as ‘Never Show.’

  • We recommend that you use separate locations for cross-promotion and standard network monetization.
  • Set priority for any locations that are intended to serve cross-promotion.
  • Any locations intended for standard network monetization should stay as ‘Never Show’.



  • Add some targets to your campaign. Showing the right ads to the right players helps you get the most click-throughs and view-throughs, which gives you the greatest potential to earn revenue.
  • Go to Campaign Targeting and enter a name for your first target.
  • By default, your target will include all countries, all device types, all players, etc. Customize your target towards specific players, countries, game genres, and more. Learn more about campaign targeting.
  • Use dashboard analytics to determine the effectiveness of your campaign.

Please note: If you’ve previously installed the game you’re trying to promote, the interstitial showing it off will not appear on your device. We do not advertise apps that a user already installed.
Starting March 26, 2018, some of your cross-promotion impressions will go to our network.
Starting March 26, 2018, apps that have opted out of behavioral targeting CANNOT start a cross-promotion campaign.

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