Why is my revenue low even though I have many impressions?
The size of your active user base influences the number of clicks or installs delivered by impressions your publishing campaign serves. Advertisers pay for clicks, completed views, impressions or installs, so the higher these numbers, the higher your earnings.
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Your advertisers are running CPI or CPC campaigns. Only CPM or CPCV campaigns earn you revenue based on impressions. Learn more ▶