Behavioral Targeting Opt-Out FAQs

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The behavioral targeting opt-out is available for publishers who do not want to expose their users to behaviorally targeted advertising campaigns.

 


 

How do I opt out of behavioral targeting?

  • In your dashboard, select an app that you want to opt out of behavioral targeting.
  • Go to App Settings > Basic Settings.
  • Scroll down and click Advanced Settings ▼
  • Read and agree to the terms and conditions for behavioral targeting opt-outs.
  • Select Opt out of behavioral targeting.

  • If you're sending ad event information through callbacks, you can anonymize device IDs by selecting Opt out of device id sharing with approved attribution services.

  • Repeat these steps for every app that you want to opt out of behavioral targeting.
Please note: This option disables all network and direct deal CPI campaigns using third-party attribution services from showing advertisements in this app. Selecting this option may reduce ad fill as well as overall revenue generated by this app.

 


 

What happens when I opt out of behavioral targeting as a publisher?

  • Your users are only shown contextually targeted advertising campaigns.
  • Device identifiers are anonymized in all callbacks only if you have selected the option to Opt out of device id sharing with approved attribution services.
  • Device identifiers are anonymized in external APIs (e.g. Export Installs).

 


 

Can I opt back into behavior targeting?

No. The opt-out is permanent. But you can opt back into sharing device IDs with approved attribution services.

 


 

How do I participate in third-party attribution services?

Leave the Opt out of device id sharing with approved attribution services option unchecked.

 


 

Can I opt out of behavioral targeting as a network advertiser?

No, the opt-out only applies to network publishers.

 


 

Why are there devices marked "NON-TRACKABLE" in my advertising reports?

The publishing app of that click or install has opted out of behavioral targeting.

 


 

What happens when I opt out of behavioral targeting in cross promotion campaigns?

  • Your app may only cross-promote other opted-out apps.
  • Your app may only be promoted by other opted-out apps.
  • Device identifiers are anonymized in all callbacks only if you have selected the option to Opt out of device id sharing with approved attribution services.
  • Device identifiers are anonymized in external APIs (e.g. Export Installs).

Cross promotion campaigns are restricted to promoting only apps with equivalent opt-out settings. For example: Apps that have opted out of behavioral targeting may only cross promote other apps that have opted out of behavioral targeting. Similarly, apps that have not opted out of behavioral targeting may only cross promote apps that have not opted out.

 


 

What happens when I opt out of behavioral targeting in a direct deal?

  • Device identifiers are anonymized in all callbacks only if you have selected the option to Opt out of device id sharing with approved attribution services.
  • Device identifiers are anonymized in external APIs (e.g. Export Installs).