Chartboost Glossary

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

 

A

Term Definition
A/B testing
Uploading and running multiple creative sets to see which one performs better.
Learn more about A/B testing ▶
Learn more about optimizing your creatives ▶
ad location (or adLocation)
An API parameter describing the location of an ad within your app. Use delegate methods and named locations to control where and how ads appear in your app. Learn more about Chartboost API ▶
ad relevance
How relevant a delivered ad is to the targeted user. Learn more about targeting ▶
ad type ID (or adTypeIds)
An API parameter describing the type of ad being run in your network campaign.
Learn more about Chartboost API ▶
Learn more about Chartboost ad types ▶
advertiser
A developer who pays to promote their app in other apps. Learn more about advertising ▶
advertising campaign
See network advertising
all/total installs
An app analytics metric that measures the number of installs we've detected for your app(s). This number includes all users that Chartboost is seeing for the first time, whether they came from Chartboost or not. Learn more about analytics ▶
ANE
A native Adobe file containing the extension’s ActionScript and native code libraries, descriptor files, certificate, and other resources.
API Explorer
A Chartboost dashboard tool that builds and tests API requests for app & campaign analytics, bid edits, transfers of funds, and more.
Check out the API Explorer on your dashboard ▶
Learn more about Chartboost API ▶
app ID
A unique, 24-character alphanumeric that Chartboost gives each app you import. You need your app ID and app signature to integrate the Chartboost SDK. The app ID is also used to validate API requests. Where can I find my app ID?
app settings
On your Chartboost dashboard, where you can edit your app's nickname, bundle ID, ad orientation, or app store URL. You can also configure app-level settings like behavioral targeting, impression limits, callbacks, and more. To get to the app settings page, select an app from your dashboard and click Basic Settings.
app signature
A unique alphanumeric string used in the backend to verify that you are the owner of this particular app. The app signature is also used to validate API requests. Keep your app signature a secret! You need your app ID and signature to integrate the Chartboost SDK.
Where can I find my app signature?
attribution
Attributing the source of a converted install to the Chartboost network. Learn more ▶

 

 

B

Term Definition
balance
The amount of money you have left to spend as an advertiser. If this number is negative, you won’t be able to run any campaigns until you deposit more funds into your account.
behavioral targeting
Targeting a campaign based on users' app activity. How do I opt out of behavioral targeting?
bid floor (or eCPM floor)
A minimum eCPM value set by a publisher to increase the quality of bids. Contact us for more information.
bootup
A call from the Chartboost SDK that is logged each time a user launches your app on a device.
bundle ID
A unique ID for your app provided by the app store. The bundle ID is used to import your app into your Chartboost dashboard. Where do I find my bundle ID?
Buster
The dinosaur who lives in our office. Also the main character in Buster's Boost.

 

 

C

Term Definition
call to action (CTA)
A button, graphic, or text in a creative which prompts the user to take action (e.g. "Download now").
callback
Event notifications that provide your system with detailed information about clicks, video views or converted installs at the account, app, or campaign level. Learn more ▶
campaign
See network campaign
campaign ID (or campaignId)
Each campaign you add to the dashboard is assigned a unique, 24-character alphanumeric campaign ID. You can find your campaign ID on any campaign's edit page.
campaign subtype (or campaignSubType)
Defines the type of targeting performed by a user acquisition or retargeting campaign. Also an API parameter. Learn more about Chartboost API ▶
campaign target (or campaignTarget)
Defines the segment of users being targeted by the campaign. Also an API parameter. Learn more about Chartboost API ▶
campaign type (or campaignType)
Defines the type of campaign being run — network, Direct Deal, or cross-promotion. Also an API parameter. Learn more about Chartboost API ▶
changelog
Release notes detailing which version of the SDK is current and what changes have been made to it.
click
An event in which the user acts upon an ad (e.g. tapping it).
clicks delivered (or clicksDelivered)
An API parameter describing the number of times users clicked on an ad that you're publishing in your app. Learn more about Chartboost API ▶
clicks received (or clicksReceived)
An API parameter describing the number of times users clicked on your ad during an advertising campaign. Learn more about Chartboost API ▶
clickthrough rate (CTR)
The ratio of how many total users clicked on an ad after viewing it. CTR percentage = (clicks / impressions) × 100
close button
An integral part of the frame, this button lets players close an interstitial. Typically displayed as an X in the frame's upper-right corner. You can also customize close buttons for a more seamless experience. Learn more about creatives for publishers ▶
completed video views delivered (or videoCompletedDelivered)
An API parameter describing the number of times users completely viewed a video during a publishing campaign. Learn more about Chartboost API ▶
completed video views received (or videoCompletedReceived)
An API parameter describing the number of times users completely viewed a video during an advertising campaign. Learn more about Chartboost API ▶
contextual targeting
Targeting a campaign based on similar or relevant content that interests the user.
converted install
A new install that can be tracked to a click from an advertising campaign, Direct Deal, or cross-promotion.
cost per click (CPC)
A network campaign where you pay for each click your ad receives.
Learn more about campaign types ▶
Learn more about bid types ▶
cost per completed view (CPCV)
A network campaign where you pay for each completed view your interstitial or rewarded video receives. Learn more about campaign types ▶
Learn more about bid types ▶
Learn more about Chartboost video ads ▶
cost per install (CPI)
A network campaign where you pay for each install that your game receives from Chartboost ads. Learn more about campaign types ▶
Learn more about bid types ▶
country code (or countryCode)
An API parameter describing the ISO code abbreviation assigned to a specific country. Learn more about Chartboost API ▶
CPCV earned (or cpcvEarned)
An API parameter describing the sum of money earned from completed video views. Learn more about Chartboost video ads ▶
Learn more about Chartboost API ▶
CPCV spent (or cpcvSpent)
An API parameter describing the sum of money spent on completed video views. Learn more about Chartboost video ads ▶
Learn more about Chartboost API ▶
CPM
See eCPM
creative asset
Any static or video ads used in an advertising campaign, or any images such as custom frames and close buttons used in a publishing campaign. Learn more about creatives ▶
cross-promotion
A campaign type in which you advertise one of your own apps within your other apps. You can do this for free on Chartboost. Learn more ▶
CTR delivered (or ctrDelivered)
The clickthrough rate of an ad you showed in your app during a publishing campaign. Also an API parameter. Learn more about Chartboost API ▶
CTR received (or ctrReceived)
The clickthrough rate your ad received during an advertising campaign. Also an API parameter. Learn more about Chartboost API ▶

 

 

D

Term Definition
dateMax
An API parameter describing the maximum date in app analytics. Learn more about Chartboost API ▶
dateMin
An API parameter describing the Minimum date in app analytics. Learn more about Chartboost API ▶
delegate method
A function included in the Chartboost SDK that let you customize how your game responds to ads appearing, being closed, failing to load, and more. Learn more ▶
delegate object
Code that you assign to manage delegate methods. Learn more ▶
device identifier
A unique alphanumeric string used in mobile devices for advertising purposes. Learn how to reset your device identifiers ▶
Direct Deal
A campaign type that lets you work directly with another developers to publish and advertise exclusively with each other. Learn more about direct deals ▶
Learn more about Chartboost campaign types ▶
dt
An API parameter; the abbreviation for date in the Chartboost API response fields, given in YY-MM-DD format. Learn more about Chartboost API ▶

 

 

E

Term Definition
earnings
Amount you've earned as a publisher with Chartboost. Learn more about getting paid ▶
eCPM
The effective cost (if you’re an advertiser) or revenue (if you’re a publisher) per thousand impressions served. Also the value that the Chartboost network uses to rank advertising bids. eCPM = (money /impressions) × 1,000. Learn how to increase eCPM ▶
eCPM earned (or ecpmEarned)
An API parameter that describes earnings per thousand impressions during a publishing campaign. Learn more about Chartboost API ▶
eCPM spent (or ecpmSpent)
An API parameter describing cost per thousand impressions during an advertising campaign. Learn more about Chartboost API ▶
exclusion list
See List Builder

 

 

F

Term Definition
fill rate
The ratio of how many requested ads were actually delivered. Fill rate percentage = (ads delivered / ads requested) x 100. Learn more ▶
frame
The image that borders creatives served in your game as a publisher. Adding a frame allows you to customize the look/feel of ads in your game. Learn more about creatives for publishers ▶
frequency cap
For publishers; sets the maximum number of times users will see ads for a particular app within a selected timeframe. You can set a maximum per week, per day, and per hour. Learn more targeting options for publishers ▶

 

 

G

 

 

H

 

 

I

Term Definition
IDFA
See device identifiers
IFA
See device identifiers
impression
Every instance an ad is shown to a user.
impressions delivered (or impressionsDelivered)
An API parameter describing the number of times you showed an ad in your app during a publishing campaign. Learn more about Chartboost API ▶
impressions received (or impressionsReceived)
An API parameter describing the number of times your ad appeared to users during an advertising campaign. Learn more about Chartboost API ▶
in-app purchase (or IAP)
Purchases made within the app (e.g. special tokens or skins in a game).
inclusion list
See List Builder
install
An install is logged when a user launches an app for the first time after clicking an ad and downloading the app.
install rate (or IR)
The percentage of the time users downloaded a game after they clicked on an ad for it. IR percentage = (installs / clicks) x 100.
install rate delivered (or installRateDelivered)
For publishers, the install rate you deliver to advertisers whose ads you're showing. Also an API parameter. Learn more about Chartboost API ▶
install rate received (or installRateReceived)
For advertisers, the install rate your ad received during an advertising campaign. Learn more about Chartboost API ▶
installs delivered (or installDelivered)
The number of converted installs delivered to advertisers from your publishing campaign. Also an API parameter. Learn more about Chartboost API ▶
installs received (or installReceived)
The number of converted installs received during your advertising campaign. Also an API parameter. Learn more about Chartboost API ▶
interstitial
A full-screen ad that pops up in an app. You can publish or advertise with static or video interstitials. Learn more about interstitial types ▶

 

 

J

 

 

K

Term Definition
key performance indicator (or KPI)
Important analytical metrics — such as install rate, CTR, and eCPM — which measure success.

 

 

L

Term Definition
lifecycle method
Standard functions in iOS and Android operating systems describing important app processes, from bootup to closing the app.
List Builder
A Chartboost feature that lets you Create custom groupings of apps, devices, and more. Use your lists to optimize your campaigns. Learn more ▶

 

 

M

Term Definition
mediation
The use of multiple ad networks to fill more inventory and raise eCPM. Learn more ▶
money earned (or moneyEarned)
An API parameter describing the revenue you receive as a publisher.
Learn more about Chartboost API ▶
money spent (or moneySpent)
An API parameter describing the revenue you spend as an advertiser.
Learn more about Chartboost API ▶

 

 

N

Term Definition
native ad
A form of advertising that provides a seamless user experience. Learn more ▶
negative targeting
Excluding users who have already installed the app being advertised.
network advertising
Spending money to acquire new users by advertising ads for your app on the Chartboost ad network. Learn more ▶
network campaign
A campaign that runs on Chartboost's network, which pulls ads from a pool of advertisers and distributes them to publishers. You can be an advertiser or a publisher in the Chartboost network. See more campaign types ▶
network publishing
Earning money by publishing ads for other developers' apps within your own app. Learn more ▶

 

 

O

 

 

P

Term Definition
platform
The market where your app is downloaded and played (iTunes, Google Play, or Amazon Appstore), or the operating system in which your app is built (iOS, Android). Learn more about platform and developer tool compatibility ▶
post-roll
An actionable ad shown when a rewarded video concludes. Learn more about Chartboost video ads ▶
postback
Data sent from a third party to Chartboost's servers, typically for attribution purposes. Learn more about S2S attribution and tracking ▶
pre-roll
A call to action shown before a rewarded video to incentivize users to view. Learn more about Chartboost video ads ▶
premium app (or paid app)
An app that must be purchased from the store to unlock all of its features or levels.
publisher
A developer who runs ads in their games in order to make money. Learn more more publishing ▶
publishing campaign
See network publishing

 

 

Q

 

 

R

Term Definition
retargeting
A campaign type where ads are served to devices that have previously installed the app being advertised. Retargeting campaigns are good for retaining users and maximizing their value.
Learn more ▶
retention
Keeping users for long periods of time and turning them into loyal customers. Seven-day retention is a good KPI to measure the value of your users. Use retargeting campaigns to advertise to existing users so you can keep them engaged and maximize their value.
rewarded video
Offers players a chance to earn in-game items or virtual currency in exchange for a completed video view. Learn more about Chartboost video ads ▶

 

 

S

Term Definition
SDK
Code we've created that gets integrated with your game so we can serve ads and run analytics for your campaign. Download the Chartboost SDK here ▶
server-to-server (S2S) tracking
Allows advertisers to aggregate analytical data from multiple networks into a single source without integrating multiple SDKs. Learn more ▶
static interstitial
A full-screen static or animated image that promotes an app and encourages users to download. Learn more about creatives ▶
store URL (aka marketing URL)
The URL linking directly to the app within its respective app store.

 

 

T

 

 

U

Term Definition
uniques
The number of distinct devices that launch your app. This number is a unique count of devices per app, per day.
user acquisition (or UA)
Ways of turning users into loyal paying customers. Learn how to acquire more users ▶
user ID
A unique alphanumeric string that you need to validate API and mediation requests. You can find your user ID at the top of the dashboard's API Explorer. Problems logging in? Contact us!
user signature
A unique alphanumeric string used to authenticate API and mediation requests. Needed in addition to your user ID. You can find your user signature at the top of the dashboard's API Explorer. Problems logging in? Contact us!

 

 

V

Term Definition
video interstitial
A video ad that can be shown within apps in MP4 format. Learn more about Chartboost video ads ▶
viewthrough attribution
Attributing an install to a video ad that was viewed but not clicked through. If a user still downloads the advertised app within 24 hours of watching the video ad, the install is attributed to the ad.
Learn more ▶

 

 

W

Term Definition
waterfall
Describes the series of multiple ad networks used during mediation. When ads cannot be filled through one network, publishers move "down the waterfall" to the next-best network. Learn more about mediation ▶
wrapper
Third-party software that the Chartboost SDK has been integrated with in order to allow compatibility with various dev environments. Learn more about platform and developer tool compatibility ▶

 

 

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