Publisher Segmentation

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With publisher segmentation, you can target your publishing and cross-promotion campaigns to specific segments of players based on a number of parameters, optimizing player experience and maximizing revenue.


Publisher Segmentation Overview

  • User Segments: Create custom segments of existing players, sorted by purchase amount, login frequency, and more.
  • Publishing/Cross-promotion Campaigns: Target these player segments to boost retention/and or monetization.

The sections below walk you through each of these components.

User Segments

User Segments are groups of players with similar bootup or IAP buying behaviors, as determined by the post-install data we collect from your games. These segments define your audience for publishing/cross-promotion campaigns.

To learn how to create User Segments, visit our Segment Builder Help page. You'll also find instructions for applying the segments to publishing or cross-promotion campaign targets.