User Segment Builder

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User Segments group similar players together based on their in-game behavior – bootup frequency, in-app purchases, ad revenue and more. The segments you define can be used to target specific audiences in advertising or publishing campaigns.
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Contents


User Segment Builder

To create a User Segment, head to the User Segments Overview page (you can also find the page in your dashboard's Tools menu) and click Create New Segment to get started.

You'll end up on the Edit User Segments page, where you can start building your custom segment using different pieces of criteria.

First, enter a name for your segment, pick your game's platform, and decide whether you want your first segment component to use ALL (meet all conditions) or ANY (meet any of the conditions) operators to connect each of the segment's criteria.

Next, click the drop-down menu under App to pick the game whose players you want to target, then select your first condition for the segment from the Criteria drop-down menu.

Available segment criteria are listed below:

Player Level/Custom Event Criteria

If Chartboost has not received properly formed level/event data from your game – but you have completed the basic PIA integration – you'll see a grayed-out Level/Event Tracking section.

Each criterion's name is pulled from the Event Label (see this table) you used to define the type of event when completing the level tracking integration.

For more information about the level tracking integration, click here – and be sure to check out our Use Cases section for ideas!

Criteria Available with Basic SDK Integration

Ad Revenue Criteria

  • Last revenue generated (days ago, weeks ago, months ago)
  • Total revenue from user (in a day, week, month, or lifetime)
  • Ad revenue from user (in a day, week, month, or lifetime)

You can use these comparison operators to build your segment logic:

  • Equal to (=)
  • Greater than or equal to (>=)
  • Less than or equal to (<=)
  • Greater than (>)
  • Less than (<)
  • Between (<x<)

After defining the first segment logic condition, you can add another one if needed, whether for the same app or a different one. To add more conditions for the same app, click Add Criteria:

To add more conditions for a different app, click Add criteria for a different app:

While multiple criteria from the same app are connected with either ALL (meet all conditions) or ANY (meet any of the conditions) operators, you'll need to use AND or OR operators to connect criteria from different apps.

Once you're done with the process, click the green Save button. To see how to apply your user segments to campaign targets, read on!


Applying User Segments to Campaigns

Publishing/Cross-Promotion

To prepare your user-segment-powered publishing or cross-promotion campaign for launch, start a new campaign (publishing instructions; cross-promotion instructions) and scroll down to the Campaign Targeting section. In this section, you'll see a User Segment drop-down you can use to apply the segment to your campaign's target:

Because user segments utilize different types of PIA data, you'll only be able to use them in a campaign if the game where the campaign is running supports the data type. Before you apply a user segment, we'll also need to have received the segment's type of PIA data from your game.

After that, you'll also need to include a daily frequency cap to avoid overwhelming players with the same ad:

Once you've applied the user segment to the campaign and added a frequency cap, you can configure most other settings as you would with regular publishing or cross-promotion campaigns.

Advertising (Retargeting)

To prepare your user-segment-powered retargeting campaign for launch, start a new campaign and set it to Retargeting with the Campaign Sub-Type drop-down:

Pick the the game whose players you're retargeting in the App to Promote menu, name your campaign, and adjust other simple settings as needed; after that, scroll down to the Campaign Targeting section to apply a user segment to the campaign:

Because user segments utilize different types of PIA data, you'll only be able to use them in a campaign if the campaign's promoted game supports the data type. Before you apply a user segment, we'll also need to have received the segment's type of PIA data from your game.

After that, you'll also need to include a daily frequency cap to avoid overwhelming players with the same ad:

Retargeting Ads

After you apply a user segment to the campaign and add a frequency cap, you can configure most other settings as you would with a user-acquisition advertising campaign, but Retargeting ads work a bit differently, and need to meet certain requirements:

1. In order to make retargeting effective for players who have the app installed, the retargeting ad must use deep links to direct the user to a location in the game that maximizes the reengagement or monetization. (If the player uninstalled the game, he/she will be directed to the game's App Store, Google Play Store, or Amazon Appstore for Android listing after clicking the Retargeting ad.)

As a result, you'll only be able to add creative sets that have a completed Deep URL field on the game's App Settings page:

2. Retargeting ads should also appeal more personally to the player, and show off specific promotions/opportunities, rather than simply advertising the game as a whole.

Once you've chosen appropriate Retargeting creatives for the campaign, configure the remaining settings and save the campaign to submit it for approval.


 

Use Cases

 

Ad Revenue Generating Users: Players who have generated more than $10 ad revenue per week for you.

          


Recently Churned Active Users: Players not logged in for 5 days, but used to log in regularly (more than 3 times per week on average).

          


Payers: Players who have made in-app purchases within your game.

          


Dedicated Non-Payers: Players who have never purchased anything in your game, but have passed level 10.