You may notice that your game delivers installs for some advertised apps without resulting in any earned revenue. This can happen for a few different reasons:
- The game your player installed was one of your own, advertised via a cross-promotion campaign
- The installed game was promoted by an advertiser who bid on a cost-per-click (CPC) or cost-per-completed-video (CPCV) basis, with the conversion occurring on a different day than the respective click or completed video. In this case you'll see revenue for the click on the day it occurs, but no revenue for a conversion that can occur up to 21 days later.
- The conversion happens via a Direct Deal campaign with Direct Invoicing (where no money changes hands)
For a clearer picture of revenue earned through conversions, you can click the Device Installs button on the Campaign Analytics page to download a report that shows the
cost_value of each install: