Performance Overviews

Last Update:
Account Overview

When you first log in to the Chartboost dashboard, you'll be greeted by a handy account overview that shows:

Advertiser Overview

  • The amount you've spent today, yesterday, and on the same day a week before
  • The total number of bootups your games received throughout the past month
  • The number of impressions your campaigns received throughout the past month
  • Installs your games received (via advertising campaigns) throughout the past month
  • The CTR (click-through rate) and IR (install rate) your ads and games received throughout the past month
  • Your campaigns' overall eCPM throughout the last month
  • A breakdown showing the percentage of impressions received by campaign type
  • Your monthly spend for the last six months
  • The three apps in the network where your advertising campaigns perform the best (in terms of eCPM). Consider seeking out the developers of these games in the Direct Deals Marketplace to take advantage of the great performance!

Publisher Overview

  • The amount you've earned today, yesterday, and on the same day a week before
  • The total number of bootups your games received throughout the past month
  • The number of impressions your games delivered throughout the past month
  • Installs your games delivered (via publishing campaigns) throughout the past month
  • The CTR (click-through rate) and IR (install rate) your games delivered throughout the past month
  • Your campaigns' overall eCPM throughout the last month
  • A breakdown showing the percentage of impressions delivered by campaign type
  • Your monthly revenue for the last six months
  • The three apps in the network that monetize best in your games (in terms of eCPM). Consider seeking out the developers of these games in the Direct Deals Marketplace to take advantage of the great performance!