A/B Testing Ads

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Chartboost makes it easy to A/B test different versions of ads running in your campaigns, and to use the information to optimize campaign traffic.


Viewing Creative Sets' CTR and IR

To get started, log in to the Chartboost dashboard and navigate to your campaign's configuration page (you can get there by going to this page and clicking the campaign's name in the Campaign Name column). 

You can tell how well a creative set is performing by scrolling down to the Creatives to Use section:

In the table in that section, you'll see columns that list each set's click-through rate and install rate.


Allocating Traffic Among Creative Sets

Armed with CTR and IR data, you can either allocate creative set traffic manually (just adjust the percentages in the fields in the Traffic Allocated column) or use our creative optimization feature to do it for you.