Publishing Assets

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Custom Frame/Close Button Dimensions

To create a custom frame for your game, you'll need to craft an image with a transparent window at its center; this window is where our system will display an ad – whether static or video – for a promoted app.

The frame artwork can extend from the transparent inner window all the way to the edge of the device's screen, though you can also leave transparent space between the screen edges and your frame.

You'll only need to design frames in your game's orientation (portrait or landscape), but games that can switch between the two require both landscape and portrait custom frames. (Accepted file formats: JPG, PNG, GIF. Files must be 1 MB or smaller.)

Dimensions for Static Ad Landscape Frames

Maximum Size (px)Inner Window Size (px)Ratio
2048 × 1200 1600 × 900 16:9
1920 × 1200 1560 × 750 3:2
2048 × 1536 1500 × 1120 4:3

 


 

Dimensions for Static Ad Portrait Frames

Maximum Size (px)Inner Window Size (px)Ratio
1200 × 2048 900 × 1600 16:9
1200 × 1920 900 × 1400 3:2
1536 × 2048 1120 × 1500 4:3

 


 

Dimensions for Video Ad Landscape Frames

Maximum Size (px)Inner Window Size (px)Ratio
2560 × 1500 2000 × 1125 16:9

 


 

Dimensions for Video Ad Portrait Frames

Maximum Size (px)Inner Window Size (px)Ratio
1500 × 2560 1125 × 2000 16:9

 


 

Dimensions for Close & Replay Buttons

Size (px)
60 × 60

 


 

Examples

For Photoshop templates that make it easy to create custom frames, close buttons, and replay buttons, grab the Publishing Creatives Pack below:


Get Publishing Creatives Pack