Advertising & Publishing Last Update: March 15, 2017 20:53 Publishing Campaigns ▼ Make money by showing other developers' ads in your app. Creating a Publishing Campaign └ Start making money with a basic publishing campaign. Advanced Targeting for Publishers └ Fine-tune your campaigns to increase eCPM. Publishing Optimization, Tips & Best Practices └ Trusted strategies to optimize your campaign performance. Creative Assets for Publishers └ Add custom frames and buttons for a seamless game experience. Getting Paid as a Publisher └ Add payment details to your account so we can send you your money. Payout Thresholds └ Adjust the default $75 payout threshold. Publisher Segmentation└ Target your publishing or cross-promotion campaigns to specific user segments. Payment FAQs └ Popular questions about getting paid. Payment Terms └ Read the fine print about Chartboost payouts. Advertising Campaigns ▼ Advertise your app in Chartboost's games network to acquire new users. Creating an Advertising Campaign└ Add a campaign and adjust its basic settings. Advanced Targeting for Advertisers└ Fine-tune your campaigns to target the right users. Advertising Optimization, Tips & Best Practices└ Trusted strategies to optimize your campaign performance. Creative Assets for Advertising└ Make captivating ads that draw users to your app. S2S (Server-to-Server) Tracking└ Use third-party services to run CPI (cost-per-install) campaigns. Adding Funds to Your Advertising Campaign└ Refill your balance to keep your campaigns rolling. Cross-Promotion Campaigns ▼ Promote your app within your other apps to target users who already love you. It's free! Creating a Cross-Promotion Campaign└ Add a campaign and adjust its basic settings. Advanced Targeting for Cross-Promotion└ Fine-tune your campaigns to increase performance. Publisher Segmentation└ Target your publishing or cross-promotion campaigns to specific user segments. Direct Deals ▼ Work one-on-one with other developers, cut out the middleman, and keep more of your profits. Creating A Direct Deal└ Request a deal with a partner, or accept their request. Direct Deals Groups└ Discover potential partners by categories that best match your app. Direct Deals Marketplace└ Qualify to make direct deals with premium developers. Creative Assets ▼ Add custom frames, close buttons, and creatives that give your users a seamless game experience. Intro to Chartboost Creatives└ Learn the basic components of a Chartboost ad. Uploading Your Creatives└ Add creative sets to your campaigns and see which devices support them. Optimizing Your Creatives└ Learn how to make awesome ads or publishing assets. A/B Testing Your Creatives└ Use your dashboard to discover which creatives perform better. Optimized Traffic Allocation└ Automatically serve your best-performing creative sets, or manually adjust allocation. Callbacks ▼ Set up event notifications about clicks, video views, or converted installs. Setting Up Callbacks└ Use your Chartboost dashboard to get your callbacks up and running. Setting Up Callbacks to Third-Party Services└ Chartboost provides templates to make third-party setup easy. Callback Parameters└ Select which data values to attach to your callbacks. Callbacks & Completed Video Views└ Add special parameters for callbacks on completed video views. Discrepancies└ Common causes of differences between Chartboost dashboard figures and other systems. Callbacks FAQs └ Most popular questions about callbacks. Callbacks Policies └ Important stuff that applies to all callbacks. Analytics ▼ Track vital data to make smarter decisions about bids, creatives, and campaign optimization. Chartboost API└ Harness our API for detailed analytics, automated reports, and more. Device Identifiers└ Learn more about device identifiers used by Chartboost. Dashboard Reporting Tools ▼ Get scheduled reports on campaign performance. Group your findings by device, country, date, and more. Performance Overview└ Get a bird's-eye view of how all your campaigns are doing. Detailed Analytics Reports└ Export spreadsheet-friendly data about your apps and campaigns. Scheduled Email Reports└ Receive regular emails about campaign performance so you can stay in the loop. Filtering Apps From Campaigns└ Exclude specific apps that don't perform well in your campaigns. Reporting to Third-Party Systems└ How Chartboost API, callbacks, and third parties can help you manage your data. Mediation ▼ Add Chartboost to your waterfall to increase your fill rate and eCPM. Mediation Basics AdMob Integration Supersonic Integration Fyber Integration Heyzap Integration MoPub Integration Retargeting Campaigns ▼ Advertise to your existing users so you can keep them engaged and maximize their value. Creating a Retargeting Campaign└ Configure an existing campaign to retarget already-acquired users. Retargeting With User Segments└ Retarget groups of users with similar bootup or purchase behaviors. Retargeting With Post-Install Analytics└ Use in-app purchase data to optimize retargeting campaigns. Reengagement Campaigns└ Send churned users back to your app for the latest in-app purchase or promotion. List Builders ▼ Create custom groupings of apps, devices, and more. Use your lists to optimize your campaigns. App List Builder└ Use Chartboost app IDs to exclude low-performing apps from campaigns. Country List Builder└ Target to or exclude specific countries from campaigns. Device List Builder└ Target to or exclude specific devices from campaigns. More Stuff ▼ Pausing and archiving campaigns, reengagement campaigns, publisher segmentation, etc. Pausing & Archiving Campaigns└ Stop campaigns from serving ads, or archive campaigns. User Segment Builder└ Group similar users based on in-game behavior for better targeting. Native Ads└ Blend advertisers' icons directly into your game's UI to create unique promotional experiences. Glossary└ Learn key terms for Chartboost and the mobile gaming industry.