What is view-through attribution (VTA)?

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View-through attribution (VTA) allows you to register installs that are seen when a user installs your app within a short timeframe after watching a video ad, even if the user did not click on the ad.
  • Capture the true reach of your UA campaigns versus traditional last-click methods.
  • More installs means a higher eCPM, which can help your campaigns become more competitive within the Chartboost network.
  • A completed view is counted when a user watches at least 90% of the video ad.


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