What are some Charboost do's and don'ts?

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Our goal at Chartboost is to ensure you have the tools to build the most successful business with monetizing and acquiring users. Keeping the network balanced and healthy means game publishers receive high eCPM and advertisers see a high ROI. Below are a few best practices that will help you maintain your games as a high quality publisher.

Do use advertisements judiciously in your game: Think about when and where your players see ads, engaged players are what helps your earnings and the health of the Chartboost platform overall. Try the latest ad formats like rewarded video and animated GIFs to give your players the best experience possible.

Do protect your accounts: Keep your passwords secure and limit how many other users have access to your account.

Do make sure any ads submitted are appropriate and your IP: Always make sure when submitting your ad creatives that they are not obscene (keep it clean!) and legally your own brand, trademark, or IP.

Do make sure any third party services are also legitimate for your app: You are responsible for any third party you give access to your Chartboost account. Always make sure you are working with legitimate partners who comply to our terms and conditions, and will help you keep your games healthy.

Do use test mode before you go live: This allows you to see any ads that may appear in your game without tracking any irregular behavior in use. Read more here.

Do monitor your key advertising and post install metrics: Suspiciously high click through rates and install rates can be signs of non-human traffic. Also, negligent D7 retention and purchase events are usually signs of fraud.

Do check in on your publishing campaigns in the dashboard: Chartboost makes it really easy to get things up and running. While publishing campaigns might feel like something you don’t need to monitor, it’s best to check in on your performance and the quality of inventory your game is bringing to the ecosystem.

Do follow all app store and ad network guidelines: Make sure you check the guidelines for your game, ads, or users to ensure you won’t be flagged for inappropriate activity. These guidelines can be found in any network’s terms of services. Click here to read Chartboost’s terms and conditions.

Do reach out to the Chartboost support team: We’re here if you have questions! From how Chartboost works to the best way to set up a video campaign, the team will walk you through it.

Don’t incentivize your users to click or install: We want players to genuinely download the apps and content that is promoted through Chartboost. In the short term, incentivizing the users might pump up your earnings but it actually brings in low quality users users which isn’t fair to advertisers on the other side of the interaction.

Don’t use bots: Software-generated traffic is not allowed on Chartboost. Always know where your traffic is coming from and make sure that you trust the channels you're using to grow your audiences.

Chartboost is serious about fraud prevention, read more about how we think about fraud in the ad network ecosystem.

When you join the Chartboost network, you agree to our Terms and Conditions. Read them in full here.