Last updated: September 4, 2014
1. COLLECTION AND USE OF INFORMATION
Our primary goals in collecting and using information are to provide and improve the Online Services, to administer and assist you with your Online Services account, and to provide you with a better experience with the Online Services. We store and process information in the United States. If you are located outside of the United States and choose to provide information to us and/or enable us to collect information from your end users, you hereby consent to the transfer of such information to the United States and represent and warrant that you have obtained all required end user consents.
Registration: During the registration process on our Sites, you may be asked for certain information, which may include your name, your email address, the company for which you work, your country, and a password. This registration information is used to validate customers when they visit the Sites. It may also be used to send you additional promotional information about our services. If you were entered in a Chartboost promotion in connection with your registration, we will also use your name and email address to contact you if you have won a prize in that promotion, and will ask you for the address at which you would like to receive your prize. We store all data associated with your account, including your contact information, your applications and your campaigns.
Cookies and Beacons: A “cookie” is a small text file that contains a string of alphanumeric characters. There are two types of cookies that may be used at the Chartboost Sites: a persistent cookie and a session cookie. A persistent cookie gets entered by your Web browser into the “Cookies” folder on your computer and remains in this “Cookies” folder after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the Sites. A session cookie is held temporarily in your computer’s memory and disappears after you close your browser or shut off your computer. The Sites may also use Web beacons (also called “clear GIFs” or “pixel tags”) in conjunction with cookies. Web beacons are small strings of code that are placed in a Web page. If you have arrived at the Sites by clicking on a banner ad for one of our products or services, a session cookie may be used. This cookie will contain an identification number for the ad that you clicked on, or will contain an identification number for the Sites that you were visiting when you clicked on the banner ad. This session cookie helps Chartboost determine which of our ads attract the most visitors. If, after you arrive at our Sites, you choose to request further information from us about our products and services, the information that you provide in that request will be linked to the information in the session cookie. This also helps Chartboost measure the effectiveness of our advertising. Because this is a session cookie, it will disappear once you have closed your browser. Chartboost Sites may use persistent cookies, Web beacons and information collected in our log files (such as Internet Protocol Address, referring URLs, etc.) about your activity at the Sites to better understand how the Sites are used, resolve technical problems, and enhance your experience at the Sites. We may use a third-party email technology to send emails that you have agreed to receive. Web beacons are used in those email messages to measure the effectiveness of our advertising. In addition, Chartboost may serve ads on the Sites using our own ad serving technology. In doing so, one of our ad servers will place or read a unique ad-serving cookie on your computer and will use information about your browser and your activity at the Sites. The ad serving cookie is a persistent cookie.
Services: When an ad is served through our Online Services, we may collect the following from your end users’ devices: bundle ID, language ID, operating system version, device model, software developer kit (SDK) version, unique device identifier, IP address, and Media Access Control (MAC) address. In addition, when an end user accesses a video ad, we may collect additional stats about videos and video playback such as: start/boot-up information, amount played/session length information, memory on device used for our video cache, videos cached on a device and complete view event. We identify an end user’s device using Chartboost’s internal device ID, which is linked to an end user’s IDFA (Apple) or Advertiser ID (Android). We may associate an IDFA or Advertiser ID with other persistent device identifiers (for example, IDFA, Advertiser ID, or MAC address) at any time. The additional information we access and collect may determine the nature of the ad that the end user sees. For example, we use the IP address to create a country code to help advertisers target advertising campaigns by country. We may generate a cookie based on a device identifier or use other technologies to record information about the ads an end user is shown, as well as the ads an end user clicks and other actions the end user takes within the application. We share device identifiers and a hash of the MAC address with advertisers so that they can track average revenue per user (ARPU) and life time value (LTV) for the end users they acquire through the advertisements. All of the information we collect about your end users is presented to you through a dashboard (accessible through your account) including information analyzed by our analytics service (currently provided by a third party). You cannot access data about the end users of another customer through the Online Services.
If you use Chartboost’s Post-Install Tools, which include Post-Install Analytics, Retargeting and Newsfeed, we may access and collect data such as the following (“Post-Install Data”): when an end user launches the app, how long the end user plays the app, and IAP data. We may use this information to provide you with lifetime value (LTV) calculations, advertising campaign optimizations, and user re-targeting based on a user’s usage patterns.
2. INFORMATION SHARING OR DISCLOSURE
In the event that we contract with a third party to provide some part of the service that you have requested or to assist us in analyzing our service or information collected about you and/or your end users, Chartboost may provide your information and/or your end user information to such third party, or such third party may collect information from you or the end users on our behalf. We may share your information and end user information with third parties with whom we have a strategic relationship, such as advertisers. The information shared with these third parties may be used for industry analysis, tracking ad conversions or demographic profiling. We may also provide your information and end user information to our business partners or other trusted entities for the purpose of providing you with information on goods and services we believe will be of interest to you. We will disclose any information about you or your end users to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Chartboost or any third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable. In addition, we may disclose information to third parties in connection with a corporate re-organization, merger or amalgamation, or the sale of all or substantially all of our assets. Finally, we may share aggregate or anonymous information about you or your end users with advertisers, publishers, business partners, sponsors, and other third parties.
3. PRIVACY POLICIES
4. CONFIDENTIALITY AND SECURITY
While we cannot guarantee that loss, misuse or alteration to your data will not occur; we make good faith efforts to prevent such occurrences. We do not warrant or represent that your account or any of your information or end user information will be protected against, loss, misuse, or alteration by third parties.
It is our policy to provide communications, whether such communications are required by law or are for marketing or other business related purposes, to our customers via e-mail notice, written or hard copy notice, or through posting of such notice on our Sites, as determined by us in our sole discretion. Notwithstanding the foregoing, we reserve the right to determine the form and means of providing notifications to our customers.
The Online Services are not directed to children under the age of 13. Customers must not use our Online Services to provide advertisements to children under the age of 13. We do not knowingly collect or solicit personally identifiable information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will delete such information from our files.
7. DO NOT TRACK
Because the websites we operate do not collect or use the type of information that is generally subject to your browser’s “Do Not Track” (DNT) privacy preference, our websites do not look for this signal from your browser. Your DNT settings, however, may affect the third-party services we use.